Fox Corporation is reportedly planning to buy Roku in a deal worth around $22 billion, a move that could significantly reshape the streaming and TV industry.

To understand why this matters, Roku is not a streaming service like Netflix. Instead, it is a platform that powers smart TVs and streaming devices. When people turn on a Roku TV, they see a home screen that brings together apps like YouTube, Netflix, Disney+, and free live channels in one place.

In short, Roku controls the “menu screen” of modern TV. That makes it extremely valuable because it sits between viewers and the content they watch.

Fox, which owns channels like Fox News and Fox Sports, is trying to strengthen its position as more people move away from cable TV. By buying Roku, Fox would gain access to millions of users and valuable viewing data that shows what people watch and how they watch it.

This data is important because it helps companies sell ads more effectively and recommend content directly to viewers.

If the deal happens, Fox would not just be owning content anymore — it would also control a major gateway where streaming begins for many households.

The move highlights a bigger shift in the TV industry, where the real power is moving from traditional channels to the platforms that deliver them.